Today’s pork is safe, sustainable and more popular than ever before. That’s because America’s pig farmers are dedicated to continuous improvement by combining the best in animal care with the benefits of modern technology and the latest in research. In the end, it adds up to a steady improvement that good for People, Pigs and the Planet.
The We CareSM initiative was launched in 2008 as a joint effort of the National Pork Board, the National Pork Producers Council and state pork organizations representing farmers from across the country. Its mission is to encourage farmers and their employees to use best practices in raising animals that uphold a core set of ethical principles. These include:
- Promoting animal well-being.
- Producing safe food.
- Protecting public health.
- Safeguarding natural resources and the environment.
- Providing employee safety and education.
- Giving back to the community.
For America’s pig farmers, We Care isn’t just a motto. It’s a way of life on the farm and a promise to the public that as an industry, America’s pig farmers are committed to continuous improvement and safe, responsible farming. Learn more about the We Care initiative by visiting PorkCares.org.
Those interested in applying or nominating someone for consideration are encouraged to visit our nominations page.